Small Biz Tip: How to Pitch to Business Investors -
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Small Biz Tip: How to Pitch to Business Investors
Business investors

The scariest part of being a small business owner is when it’s time to pitch your idea to business investors. You feel like they are just waiting for you to make a mistake or point out flaws in your business plan you hadn’t thought of. The truth is, 2013 was another big year for venture investments at the seed stage. So how do you pitch to business investors without looking like a novice? Number one, come prepared. Think about all the questions investors could ask you and be sure you know the answers. Consider making an appointment at a local SCORE or SBDC office so you can do a practice run of your pitch to a counselor with experience in small business investing. (Disclosure: SCORE and the SBDC are clients of my company). Second, don’t get defensive. Listen to criticism with an open mind. (Remember, this will probably not be the last time you have to pitch your business.) Finally, remember to view the pitch as a negotiation. What are you willing to give, and what can the investors forgive?

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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