If you’re using social media as a way to get more users to your business website, it might surprise you to learn the platform that drives more traffic to corporate websites than all the other social media platforms combined is LinkedIn. According to an Investis IQ Audience Insight Report, LinkedIn accounts for nearly two-thirds of all traffic that comes from social media to corporate sites. How to get more reach on LinkedIn? 1) Since LinkedIn is more about professional networking than personal or consumer use, make sure your LinkedIn photo is professional (leave the dog picture for Facebook). 2) Make sure your LinkedIn summary is well-written and has important information like what exactly your business does and what kinds of connections you welcome. 3) Be sure you join any groups on LinkedIn that you think could make you some valuable connections. 4) Beef up your LinkedIn profile with any documents, images or slideshows that explain your business better.
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