Small Business Tip of the Day: Are Consumers Reading Your Email? - Forum.web.com
Follow Us:
Small Business Tip of the Day: Are Consumers Reading Your Email?
iStock_000012753624XSmall

How do your customers feel about your email marketing efforts? How much email is too much or too little? According to a recent Kentico Email Marketing Survey, only 32 percent of consumers say that email marketing efforts have improved and 31 percent feel that email marketing has gotten worse. The most common complaints about email marketing? Consumers don’t feel the content appeals to their interests, and they also hate getting too much email from one company. When faced with a barrage of email from a company, consumers will mark the email as spam or unsubscribe to stop it from flooding their inboxes. How can you solve the email marketing problem? Let consumers choose how often they want to receive email from your company, and regularly ask which topics they care about so you can tailor your messages to their needs.

Get help with your email marketing from Web.com. Learn more.

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

Latest posts by Rieva Lesonsky (see all)

Rieva Lesonsky

Comments

Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar