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Small Business Tip of the Day: Are Consumers Reading Your Email?

How do your customers feel about your email marketing efforts? How much email is too much or too little? According to a recent Kentico Email Marketing Survey, only 32 percent of consumers say that email marketing efforts have improved and 31 percent feel that email marketing has gotten worse. The most common complaints about email marketing? Consumers don’t feel the content appeals to their interests, and they also hate getting too much email from one company. When faced with a barrage of email from a company, consumers will mark the email as spam or unsubscribe to stop it from flooding their inboxes. How can you solve the email marketing problem? Let consumers choose how often they want to receive email from your company, and regularly ask which topics they care about so you can tailor your messages to their needs.

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