Knowing when to travel for business can make a big difference in your small business’s budget—and in your sales success. Forbidding business travel altogether to cut costs could be penny-wise and pound-foolish. The truth is, you need to weigh every business trip with your bottom line in mind. In a recent Brother management survey, 55 percent of SMBs admitted they had taken expensive business trips for meetings that could just as effectively have been accomplished using videoconferencing. If you’re not sure whether or not an in-person meeting is warranted, try asking the client. If the client feels a face-to-face is needed–or you feel like you can make a better argument for your business in person–then hopping on a plane or train is definitely worth the expense. But don’t be afraid to ask. In today’s high-tech society, suggesting you meet online is not an outrageous request.