Small Business Tip of the Day: Deck the Halls -
Follow Us:
Small Business Tip of the Day: Deck the Halls

The holiday season outlook is bright and profitable according to a new forecast from Deloitte. Store spending for the 2013 season should rise between 4 and 4.5 percent compared to last year, which means total spending will be between $963 billion and $967 billion. Deloitte attributes the rise in spending to more consumer confidence this year due to job creation and rising home prices. (The forecast was released just before the government shutdown, so it remains to be seen how the shutdown will affect holiday spending.) As for non-store spending (i.e., online and on mobile devices), Deloitte forecasts a 12.5 to 13 percent increase, and says retailers that integrate brick-and-mortar stores, online and mobile channels will do well. In fact, mobile-influenced retail store sales will amount to 8 percent, or $66 billion, of retail store sales this holiday.

Want online marketing tips to help your holiday sales? Register for the Small Business Forum Online. Being a member of the Small Business Forum enables you to ask questions about online marketing, comment on our numerous articles, get to know other small business owners and receive special offers on business services from our partners. Sign up now to accelerate your online marketing potential!

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

Latest posts by Rieva Lesonsky (see all)

Rieva Lesonsky


Loading Facebook Comments ...
Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online
Skip to toolbar