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Small Business Tip of the Day: Deck the Halls

The holiday season outlook is bright and profitable according to a new forecast from Deloitte. Store spending for the 2013 season should rise between 4 and 4.5 percent compared to last year, which means total spending will be between $963 billion and $967 billion. Deloitte attributes the rise in spending to more consumer confidence this year due to job creation and rising home prices. (The forecast was released just before the government shutdown, so it remains to be seen how the shutdown will affect holiday spending.) As for non-store spending (i.e., online and on mobile devices), Deloitte forecasts a 12.5 to 13 percent increase, and says retailers that integrate brick-and-mortar stores, online and mobile channels will do well. In fact, mobile-influenced retail store sales will amount to 8 percent, or $66 billion, of retail store sales this holiday.

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