Small Biz Tip: Direct Mail Still Matters -
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Small Biz Tip: Direct Mail Still Matters

You would think if you’re trying to reach the elusive Millennials (those born from the early 1980s to the 2000s) as a target market, you need to concentrate on online marketing only, but recent research shows that most consumers ages 25 to 34 find direct mail reliable and also like getting retail information and offers in the mail. Are they feeling digital fatigue? Maybe, but the overall advice from the Senior VP of Money Mailer suggests the best bet is to use online channels in tandem with personalized, relevant print offers. In fact, ExactTarget’s 2012 Channel Preference Study also found 57 percent of the Millennial demographic have made a purchase as a result of a direct mail offer.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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