Summer’s over and it’s time to start planning your email marketing campaign for the holidays. Last year, 4 percent of brands had to send email apologies to customers for mistakes in their holiday marketing campaigns, according to a Bronto marketing tip white paper. It’s smart to remember that consumers are bombarded with email during the holiday, so what are you going to do to make your email stand out? Make sure you have a link in your email to a holiday gift section, add a shop-by-price option, and feature your business’s most sought-after products. Also helpful to shoppers: Provide suggestions for products they should look at based on previously searched-on items or previous purchases.
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