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Small Business Tip of the Day: Let’s Do Lunch

If you own a restaurant or other food-service business and don’t offer lunch items on your menu, it might be time to reconsider. Catering to the midday meal is a smart move to attract the many Americans who eat lunch out. A survey by Visa found the average American spends $1,000 annually on lunch. Americans go out for lunch on an average of two times a week and spend $10 each time. Men spend more (an average of $21 per lunch); people in the Northeast also spend more on lunch than those elsewhere. Surprisingly, those who make less than $25,000 per year spend more on lunch than those who earn over $50,000 per year. Maybe it’s because they don’t have office doors to shut and get away from it all during the noon hour?

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