Small Business Tip of the Day: Loyalty Counts -
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Small Business Tip of the Day: Loyalty Counts

Keeping the customer coming back for more is foremost on the mind of every small business owner. Many entrepreneurs boost return visits by offering loyalty reward programs. According to BIA/Kelsey’s “Local Commerce Monitor,” 38 percent of small to midsized businesses currently offer a customer loyalty program, with an additional 21 percent saying they plan to offer a reward program in the next 12 months. Those surveyed also estimated that 18 percent of their total business in the next 12 months will come from customer acquisition promotions such as discount deals, daily deals and coupons.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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