Small Biz Tip: Moms Can’t Live Without Smartphones -
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Small Biz Tip: Moms Can’t Live Without Smartphones

What did busy moms do before smartphones? Bet they can’t remember their lives before the handy gadgets came into use. According to an August study from BabyCenter, over the past year the number of U.S. mothers using smartphones increased nearly 34 percent. Plus a whopping 46 percent of these mothers admitted being addicted to their smartphones, and seven out of 10 mothers who owned a smartphone, tablet and PC said if they had to choose one of the three to keep, they would hold onto their smartphones and ditch the others. Topping the list of smartphone activities for moms are texting, email and searching for information, which means you should be working on your mobile marketing skills if you want to reach these digital divas.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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