Small Business Tip of the Day: Prost for Profits? - Forum.web.com
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Small Business Tip of the Day: Prost for Profits?
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If have your alcohol license and you’re trying to attract both men and women (and who isn’t?), then you’d better have both beer and wine choices on your drinks menu. While 20 years ago, beer was the drink of choice for most people, a recent Gallup poll reports that today, 53 percent of men prefer beer while 52 percent of women prefer wine. More findings from the poll: Some 60 percent of Americans say they drink an alcoholic beverage at least occasionally, and women aren’t the only ones expressing a preference for wine–younger adults are, too. In 1992, 71 percent of drinkers aged 18 to 29 preferred beer, but this year, just 41 percent do.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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