Small Biz Tip: Try Video Advertising - Forum.web.com
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Small Biz Tip: Try Video Advertising
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Digital video, a part of display-related advertising, took in $1.3 billion in revenue during the first six months of 2013, which is an uptick of 24 percent over the first half of 2012. According to Randall Rothenberg, CEO of the Interactive Advertising Bureau (IAB), “Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow.” The key to making video advertising work is to make the videos interactive: Encourage viewers to take actions such as signing up for an offer, requesting a coupon, clicking to obtain more information about a product or service, determining the location of your business or going to an online shopping cart.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at rieva@smallbizdaily.com, follow her on Google+ and Twitter.com/Rieva, and visit her website, SmallBizDaily.com, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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