If you’re trying to target online adults 65 and older, don’t think you can rule out social media as a marketing tool. According to a recent Pew study, the number of online users 65 and older on social networking sites almost tripled in the last four years—from 13 percent in 2009 to 43 percent now. How does that change your social media plans? The first thing is to know that most seniors don’t like being referred to as “seniors,” nor do they think of themselves as old. According to another Pew Report, 65-year-olds believe old age starts after 74. Never condescend, but be careful about using terminology unfamiliar to the aging set.
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