If you’re looking to increase your mobile commerce numbers, apparently it’s better to focus on the smartphone platform over tablets–at least for now. comScore’s latest data shows that ecommerce spending has surpassed $10 billion, but for the first half of 2013, smartphones earned a higher share (6 percent) of total digital commerce than tablets did (3.5 percent). What are consumers most likely to buy on a mobile device? The top-ranked product categories in total m-commerce sales for the first half of 2013 were apparel and accessories, computer hardware and event tickets. Video games, consoles and accessories showed the highest percentage of m-commerce spending (23.7 percent).
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