Trying to reach even a small percentage of the 1 billion users of Facebook can be a source of constant frustration for business owners–and Facebook knows it. So they’re trying to make it easier for businesses to get the most out of the platform to promote their businesses and engage their fans. On the new Facebook for Business blog, businesses can find out about the newest changes to Facebook such as a streamlined ad process and the new way that News Feed stories display. The company will also share information about how its ranking algorithm works, instead of making it a game of trial and error.
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