Small Business Tip of the Day: The Short of It -
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Small Business Tip of the Day: The Short of It
Close-up of a welcoming name tag

Want to attract more investors, generate more activity in trading your company’s stock, and perform better financially overall? Maybe the answer is as simple as shortening your company name. According to two university professors in their abstract “Company Name Fluency, Investor Recognition, and Firm Value,” companies with short, simple, easier-to-pronounce names get more attention than longer, harder-to-pronounce names. This was especially true when the companies in question were small businesses. The authors propose that shortening and/or simplifying your business name could be a low-cost method for improving investor recognition and increasing firm value. (Of course, don’t forget to take into account the costs of rebranding, developing new marketing materials, trademarking the new name/logo and publicizing it to the world.)

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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