If you’re already offering free shipping and you think that means your business is safe in the stiff competition for holiday sales, beware: Some retailer have upped the stakes. A Shop.org survey of online retailers shows that marketers moved their free shipping offers earlier than ever this year; in fact, more than 16 percent were already offering free holiday shipping by the week of October 28. So what can you do to stand out at this late stage of the game? Get it there quicker. Paypal has announced free two-day shipping for a limited time at some of its partner brands, and if you can offer a similar deal, you can be sure you’ll gain some chronically last-minute shoppers who want the deal you’re offering.
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