Small Business Tip of the Day: Where to Spend Your eBudget -
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Small Business Tip of the Day: Where to Spend Your eBudget
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Not surprisingly, there was a 142 percent increase in mobile advertising budgets between 2011 and 2013 among brand marketers surveyed by the Interactive Advertising Bureau (IAB). The survey also reports that nearly three-quarters (74 percent) expect their companies’ mobile advertising budgets to increase even more in the next two years. If you have yet to make mobile ads a top priority, now is a great time to take advantage of mobile technology available to small businesses. Keys to keep in mind: Consumers are more likely to opt in to your mobile marketing efforts if you make it worth their while, such as by offering coupons, reviews, specials and event announcements.

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Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is CEO of GrowBiz Media, a media and custom content company focusing on small business and entrepreneurship. Email Rieva at, follow her on Google+ and, and visit her website,, to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.
Rieva Lesonsky

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