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Small Business Tips: Gearing Up for the Holiday Shopping Season

Mobile Shopping During the Holiday SeasonWith Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season.

So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local shopping mall, or optimizing your product ads for the new Google Shopping, these featured articles might spark some ideas to boost your holiday success.

Holiday Shoppers Plan to Go Mobile
According to a recent survey, more than half (57%) of mobile app users are considering purchasing a holiday gift on their mobile device. And with mobile shoppers eager for deals (50%) and coupons (38%), make sure your business is ready to deliver. Get more stats from Rieva Lesonsky.

How to Diversify Your Retail Business With a Cart or Kiosk
Whether your retail business operates online or in a storefront, adding a cart or kiosk to your marketing mix can help expand awareness of your business, drive traffic to your other locations, and increase your holiday sales. Karen Axelton shares tips to help you maximize the results.

Leaving Google Shopping Is A Terrible Move For The Holiday Season
Although some eCommerce merchants are apprehensive about the new Google Shopping, the platform gives you more control over the placement of your products. Plus, as Jaclyn Rudeski highlights, Google Shopping accepts penny bids for Product Listing Ads and offers a text feature for promoting your top sellers.

Have other tips or resources to share with our readers? Please post them in the comments below. Thanks!

Image by Flickr user Brad Flickinger (Creative Commons).


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