Starting a Business: Who to Trust -
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Starting a Business: Who to Trust

Starting a business can be tough, which is why you need to work with people you can trust, starting with your accountant. The person counting and handling your money needs to be one of your most trustworthy employees and contacts.

But you need other people you can trust and rely on as well. Here are a few trustworthy people you should work with, in order to help your new business grow and be successful.

Talk to Your Chamber of Commerce

Real-life networking

Networking with people in a real-world setting is vital to growing your business

Your local Chamber wants you to be a success, so they’re going to do what they can to help you achieve that, whether it’s inviting you to special Business After Hours networking events, leadership breakfasts, or even skill building workshops. They’ll offer a lot of different opportunities and resources for you to be successful in your business, so be sure to take advantage of them.

Visit a Couple of Business Networking Groups

If you can find the right groups, you’ll be in a room full of people who truly want to see you succeed (and you’ll want to do the same for them). These are people who will be referral sources for you, because they have a wide network themselves. And you’ll be in a position to do the same for them, making important introductions to people in your own network.

Find Some Trusted Mentors

Everyone needs mentors, regardless of where you are in life. Someone who has done it all before, someone who has an idea of what’s going on. As you attend Chamber events or networking groups, keep an eye out for that experienced business owner whose seen it and done it all. Establish a relationship with them, get to know them better, and ask if they would be willing to mentor you. Chances are, they’ll be happy to help, and will give you the advice and guidance you need to start and grow your business.

Hire Someone to Take Over the Things You’re Not Good At

If you’re great at selling and not very good at bookkeeping, hire a bookkeeper. The money you think you’re saving by doing it yourself is money you’re not making. The $500 per month you’re saving is being eaten up because you’re spending 10 – 20 hours per month trying to do something that’s not your strong suit. Use that 10 – 20 hours to grow your business and sell enough products or service to more than make up for the cost of the bookkeeper.

Or if you run a small store, and you don’t have time to do any marketing work, hire someone for $10 an hour to handle the small details, so you can focus on making money for the store. The employee can handle all the little things you don’t like to do or that distract you from dealing with customers.

Trust Your Gut

And what about the people you shouldn’t work with? It’s hardly scientific, but it’s a good rule of thumb: do not get involved with anyone if you have a bad feeling about them. That gut feeling is usually there for a reason, so don’t ignore it. This is especially true when dealing with potential clients, partners, and even employees. It truly is better to be safe than sorry in cases like these. It’s easier to recover from lost opportunities than it is from damaged reputations and lost money.

If you can find the right people to work with, people you can trust and who trust you, you’ll be on the right path to a successful business, with plenty of people who want to help you make that happen.

About the author: is the president and founder of Firebelly Marketing. He is an entrepreneur, writer, speaker, and photographer, and he’s working on his first social media marketing book, which will be out in late 2012. Duncan has lived on 3 continents and in 5 countries, but is proud to call Indianapolis home.

Photo credit: Elliott Ng (Flickr, Creative Commons)


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