On August 12, 2013, we were delighted to have Ann Handley, Chief Content Officer of Marketing Profs, and co-author of Content Rules, come and talk to us about Content Marketing. It’s not often that you have someone who Literally wrote THE book on the topic we want to learn more about, grace a Twitter chat with their presence – as you can imagine, our community was brimming over with excitement.
Ann broke one of our records with the number of times one of her answers was retweeted at the time of our chat. It’s likely because the statement rang so very true. The point she made about the key to content marketing was retweeted 20 times the day of the chat, and now stands at 26 retweets and 12 favorites, not including several dozen mentions.
I think empathy is the real key to good content marketing – being customer-centric v. corporate-centric. #wgbiz
— Ann Handley (@MarketingProfs) August 12, 2013
To see more free tips from Ann Handley on Content Marketing from our August Twitter chat, you’ll want to access the transcript (you can view it online, or download it in PDF or Excel format).
Download the Women Grow Business Twitter Chat- Content Marketing Edition
Our August 12 chat was extremely well received and had the heaviest participation numbers this summer. Collectively the 164 people who participated generated 568 tweets which reached a potential audience of 1,457,697 people and over 8,490,467 impressions.
If you’re keeping track, that’s almost twice as big as last months’ audience, and is now a (distant) second to our chat on the State of Women Owned Businesses.
While numbers like potential audience can be taken with a grain of salt (who knows how many of those people were online at the time, and/or paying attention), looking at who is participating shows us how our once-local audience is expanding into a global presence. We also look at what was retweeted and favorited.
In addition, the questions you ask to help determine what topics you’re interested in, and what types of guest to bring back to continue to find the experts you want to hear from the most.
Another interesting trend is that most of the people sharing information about the chat have their own audiences – over 75% of people participating have more than 100 followers.
Follower numbers aren’t everything of course (sometimes they’re pretty meaningless), however noticing this trend prompted us to take a closer look at the individual accounts of participants.
And as you’ll see, those of you who are participating, across the board, have other communities that you’re spreading the word to, and we’re quite grateful for that. If you like us enough to share us, then we’re doing our jobs correctly.
Another reason we share this data is to make networking with the people who participate in these chats as easy as possible. You can get to know other members of the extended Web.com and Women Grow Business family that you could interact with over Twiter in real time, just by looking at the contributor list in our archived document. You can find a link to the archive here, where you can view it online, or download a PDF or Excel copy of the tweets that used the hashtag, as well as who created them.
Attend the Next Women Grow Business Twitter Chat
Every second Monday of the month at noon, the Women Grow Business community has a Twitter chat. We usually have a guest expert, announced on our blog prior to the chat. You can subscribe to our blog, our Facebook or Twitter page, to get the announcement of our next guest delivered to you.
To be reminded when the chat is approaching, sign up for free on our Eventbrite page.
How do you follow The #WgBiz Twitter chats?
- Log into Twitter, Tweetdeck, Tweetchat, or any other Twitter tool that lets you isolate a hashtag.
- Follow our Twitter hashtag #wgbiz.
- Arrive as early as 11:45 a.m. to introduce yourself, send us a link to your site, and share your latest project, as well as to meet the other chatters. The regular chat starts promptly at noon.
- Make sure you’re following the host, in this case me (@wgbiz is the official channel, while @Tinu is my personal handle), and featured guest(s (Next month we have Ann Handley – @marketingprofs). This way, you can easily follow the conversation, send questions during the chat, or follow up later.
- Have fun! :) Our free twitter chats are meant to be educational, sure, but also lighter fare than a teleconference or webinar.