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7 Ways to Build Your Fan Base on Facebook
Uncategorized
7 Ways to Build Your Fan Base on Facebook
22 June 2010

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their interest and keep the momentum going for your business. Advertise your fan page. Read more…

Want to Build and Maintain a Loyal Customer Base? Try Email Marketing
internet marketing
Want to Build and Maintain a Loyal Customer Base? Try Email Marketing
18 June 2010

Building a loyal customer base is one of the most important aspects of operating a small business. Customers are essential to your success, and when you have a loyal buyer base, you benefit from a group of individuals who choose to purchase your products or services every time they need what it is you’re offering. In addition, loyal customers can be a powerful referral engine for your business, which is one of the most effective—and free—forms of advertising that a company can have. Read more…

3 Steps for Setting Up a PPC Content Network Campaign
internet marketing

Although it has been around for many years, the content network is still one of the most misunderstood areas of pay-per-click (PPC) advertising. Many advertisers make the mistake of setting up and managing content campaigns the same way they would manage a campaign on the search network. Because the various networks target users with different search intentions, it’s important to set up and track content campaigns separately. Read more…

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
internet marketing
eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
3 June 2010

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. Read more…

Understanding Customer Behavior with Google’s New AdWords Search Funnels
internet marketing
Understanding Customer Behavior with Google's New AdWords Search Funnels
30 April 2010

The search engines provide advertisers with a variety of reports to help them increase the profitability of their PPC accounts. Recently, Google™ launched their new AdWords Search Funnels reporting to help advertisers better understand their customers’ search behavior. The Search Funnels reports provide insights about which keywords, ad groups, and campaigns are not only directly providing conversions, but are also contributing to additional conversions throughout the search process. Read more…

Being in the Right Place at the Right Time
Small Business Development
Being in the Right Place at the Right Time
30 March 2010

On my way to work every day, I drive over a curved bridge. There are some very tall streetlights on this bridge, and there are some large blackbirds that like to perch on top of these lights . . Read more…

Investing in SEO Before Your Big Sales Season
Search Engine Optimization
Investing in SEO Before Your Big Sales Season
26 March 2010

People who are new to making sales online often miss peak online selling months, because of either a lack of preparation or a failure to understand online seasonality. When a site design project is held up or search engine optimization (SEO) initiatives are delayed, the resulting lack of search engine rankings and traffic can represent a huge opportunity cost. By understanding seasonality, and the time it takes search engines to respond to SEO, you can do a better job of scheduling projects . Read more…

FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
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FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
6 January 2010

When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep up with trends or evolving technologies, but sometimes there are regulatory guidelines you need to be aware of, such as the Federal Trade Commission’s (FTC’s) recently revised guidelines (“Guides”) concerning the use of endorsements and testimonials in advertising. The Guides went into effect on December 1, 2009, and cover the advertising of products and services. Read more…

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