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Google’s Play for Yelp: Further Proof That Local Online Marketing Is the Real Deal
internet marketing
Google's Play for Yelp: Further Proof That Local Online Marketing Is the Real Deal
23 December 2009

Even for a company the size of Google™, the attempted $550 million purchase of Yelp is serious. Yelp is a leading online directory and review site for small businesses. In fact, it looks like the transaction fell to pieces because Yelp wanted an even higher valuation—or is gunning for an IPO. Read more…

5 Pay-Per-Click Trends to Watch in 2010
internet marketing
5 Pay-Per-Click Trends to Watch in 2010
18 December 2009

As we near the end of 2009, many pay-per-click (PPC) advertisers are wondering what trends they can expect to see in 2010. Here at Web. com, we always try to be proactive and prepare our client accounts for future changes. Read more…

How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
internet marketing
How to Write Converting Ad Copy to Boost the Return of Your PPC Campaigns
19 November 2009

When running pay-per-click (PPC) campaigns, the ad copy serves as the filter that funnels visitors to your site. Since PPC advertisers pay “per click,” it’s important to ensure that you are attracting visitors that are most likely to convert. Use dynamic keyword insertion (DKI). Read more…

How Social Networks Can Deliver More Customers to Your Restaurant
Uncategorized
How Social Networks Can Deliver More Customers to Your Restaurant
20 October 2009

Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don’t have the time or resources to get involved with social networking sites, then you’re missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand awareness about your business. Where do you begin? Everyone needs a plan. Read more…

Advertising on Pay-Per-Click Content Networks
internet marketing
Advertising on Pay-Per-Click Content Networks
6 October 2009

In recent years, search engines have made major strides in improving the quality of their content placements. As a result, advertisers who are reluctant to extend their pay-per-click (PPC) advertising to a content network are missing out on a significant opportunity. For those new to PPC, a content network is essentially a network of relevant sites that the search engines display your ads on based on the keywords you provide. Read more…

Benchmarking the Competition
Small Business Development
Benchmarking the Competition
22 September 2009

Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market. Knowing what your competitors are doing and how they are marketing and packaging their products or services will help you evaluate your business. Continual refinement of pricing, promotional offers to customers, and evaluating where the market is going are all key components of success in business. Read more…

What Is Online Marketing?
internet marketing
What Is Online Marketing?
14 September 2009

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also be done for political campaigns, public relations initiatives, and online reputation management. For the most part, online marketing involves buying advertising through websites or email. Read more…

5 Campaign-Killing Mistakes
internet marketing
5 Campaign-Killing Mistakes
14 September 2009

If you’re like most small business owners, you probably wear a variety of hats in your business. Chances are that while juggling multiple tasks, the role of pay-per-click specialist usually falls at the bottom of your priority list. When analyzing PPC accounts, we tend to find that most advertisers make the same common mistakes. Read more…

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