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4 Ways Podcast Ads Are Like Speed Dating
Guest Posts, Marketing and PR, Podcasts
4 Ways Podcast Ads Are Like Speed Dating
8 September 2011

Think of advertising on a podcast like speed dating – you want to hear what they have to say and then get out as fast as possible. In many ways, viewers of a podcast are not interested in watching little advertisements, so keeping them engaged is difficult. The biggest mistake companies can make when trying to jump into podcast advertising is to treat them like commercials, and this makes sense because the description sounds much like a commercial. Read more…

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