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Managing Your PPC Account: 10 Tips for Tip-Top Results
internet marketing
Managing Your PPC Account: 10 Tips for Tip-Top Results
9 April 2010

Sometimes the world of PPC can feel like it’s spinning out of control—and you might be feeling that you’ll never quite get your bearings. But fear not: These 10 tips will help keep you grounded, and help keep your PPC campaigns on the right track. Utilize free learning resources. Read more…

FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
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FTC Guides on Endorsements and Testimonials: Is Your Blog Compliant?
6 January 2010

When it comes to online advertising, it’s a good idea to keep your ear to the ground at all times, especially if you’re blogging or using any type of social media to advertise your business. Sure you need to keep up with trends or evolving technologies, but sometimes there are regulatory guidelines you need to be aware of, such as the Federal Trade Commission’s (FTC’s) recently revised guidelines (“Guides”) concerning the use of endorsements and testimonials in advertising. The Guides went into effect on December 1, 2009, and cover the advertising of products and services. Read more…

Top 5 Ways Social Media Impacted My Blogging in 2009
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Top 5 Ways Social Media Impacted My Blogging in 2009
21 December 2009

I’ve been blogging personally for quite some time, whether it’s a random thought or an opinion on a timely topic. As an eCommerce professional, I also blog professionally on that topic. In 2009, social media improved my blogging in many areas: content, search engine optimization, and readership. Read more…

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