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Why Bigger Isn’t Always Better
Launching Product, Marketing and PR, Robin Ferrier
Why Bigger Isn’t Always Better
28 January 2011

Back in the day, I did some publicity for authors. And without fail, every time I sat down to talk with an author about a PR and marketing campaign, one of the first things the author would say is: “I want to be on Oprah. It didn’t matter whether the book was fiction or non-fiction. Read more…

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