Follow Us:
The Myth of Brand Control
Marketing/Branding, Shannon Mouton, social media
The Myth of Brand Control
20 September 2010

Marketers often speak about controlling their brand, which by definition is out of their control. In layman’s terms, a product’s brand is the individual and collective thoughts and feelings of said product’s customers. The product’s brand is what people think, and how they feel, about it. Read more…

Join the Small Business Forum Community
The Small Business Forum is a place where small business owners can learn, ask questions, and share advice on how to succeed online