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Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
Home Page Blog,Marketing/Branding
Why Visual Storytelling Is Taking Over Content Marketing – and How You Can Use It
8 April 2014

I’ve been reading a lot about visual storytelling lately, which is definitely one of the hottest new trends in content marketing. Ekaterina Walter, one of my favorite bloggers/marketing minds, has even published a book about it: The Power of Visual Storytelling. As a small business owner, you really need to embrace this new concept if you want your brand’s content to stand out from the overwhelming deluge of stuff that’s being produced every day. Read more…

4 Ways Podcasting Can Turbocharge Your Marketing Strategy
Home Page Blog,Marketing/Branding
4 Ways Podcasting Can Turbocharge Your Marketing Strategy
25 March 2014

Want to turbocharge your marketing strategy, build your brand, and have fun doing it? Try podcasting. Before we dive into specifics, let’s review what podcasting is: A podcast is an audio file that you can publish on your website for your audience to listen to. Podcasting has two major benefits that are not really marketing-related but good to cover anyway: 1 – Podcasting gives people the freedom to listen to your audio clips on the go, and 2 – Many people learn better by listening rather than reading. Read more…

How to Design a Beautiful Ebook
Home Page Blog,Marketing/Branding
How to Design a Beautiful Ebook
4 March 2014

I have been working on an ebook for one of my clients, and though I am not a graphic designer, good design does interest me – a lot. So, I decided to do some research into what design tricks elevate an ebook from “nice” to “visually arresting. Believe it or not, I didn’t find anything in my search that answered the question. Read more…

Web.com Interview with Don Broekelmann of Influence & Co.
Business, current events, internet marketing
Web.com Interview with Don Broekelmann of Influence & Co.
24 February 2014

Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
Home Page Blog,Marketing/Branding
The 3 Must-Have Elements That Turn Emails and Newsletters Into Lead Conversion Machines
11 February 2014

As a copywriter in the digital age, I tend to write and edit more blog posts and website content than anything else. However, I do write my fair share of direct mail and print ads, as well as email blasts and e-newsletters. Because we all receive so many of the latter, it is incredibly important to make sure your emails and e-newsletters stand out in an inbox – that’s where a really fabulous subject line comes in. Read more…

7 Ways to Be a Better Woman in Business in 2014
Home Page Blog, Marketing/Branding, Women In Business
7 Ways to Be a Better Woman in Business in 2014
14 January 2014

Being a woman in business is a tough balancing act. We’re expected to look like a woman but act like a man. If we look too much like a woman, though, we are called a rhymes-with-shut. Read more…

5 New Year’s Resolutions for Small Business Owners
Home Page Blog, Marketing/Branding, social media
5 New Year’s Resolutions for Small Business Owners
7 January 2014

I don’t know what it is about the start of a new year, but I am always eager to make it the best year for my business ever. To that end, I typically think about all of the things that I’d like to do differently and better, but this year, I decided to write them down and actually resolve to do them – and not give up or conveniently forget about them by January 20. Below are a list of marketing-related resolutions – some of which are actually mine – and others I included based on the things I see my small business clients struggle with from year to year. Read more…

Top 9 Marketing Trends for Small Businesses in 2014
Home Page Blog, Marketing/Branding, social media
Top 9 Marketing Trends for Small Businesses in 2014
24 December 2013

As we look towards 2014 and make plans to ensure it is the best year ever for our small businesses, I decided to scour the Web for the top marketing trends every small business owner needs to be aware of as we close out 2013. According to Forbes, consumer expectations have risen 20% over the past 5 years. This is the time to ramp up customer service, focus on quality, and differentiate your brand – stand for something! – to avoid being viewed as a commodity, or something that is available anywhere. Read more…

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