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How to Encourage Brand Loyalty When It’s on the Decline
Home Page Blog,Marketing/Branding
How to Encourage Brand Loyalty When It’s on the Decline
28 November 2013

During Thanksgiving, we talk about all of the things we are thankful for – family, friends, good health, etc. I don’t know about you, but one thing I am thankful for are my clients and the marketing agencies and web design/development companies I regularly partner with. We can show our clients and partners how much we appreciate them in myriad ways – with reward programs, outstanding customer service, high-quality products and services, by going above and beyond to deliver, and simply by saying thank you. Read more…

The Fundamentals of Creating a Brand That People Love
Home Page Blog,Marketing/Branding
The Fundamentals of Creating a Brand That People Love
12 November 2013

Anyone in marketing will tell you that a brand is more than a logo. It really is who you are, what you do, and why and how you do it. It’s your mission, your vision, and values. Read more…

5 Ways to Create User-Friendly Content and Keep Visitors On Your Website
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5 Ways to Create User-Friendly Content and Keep Visitors On Your Website
5 November 2013

For the last couple of weeks, I’ve been working on a project for a client that requires me to visit graduate school websites and find basic information on their MBA programs – what makes them different, what their focus is, and how the program is structured. So far, I’ve been to nearly a hundred sites, and I’ve see the good, the bad, and the truly ugly when it comes to finding the information I need. Most schools are just OK – I can hit two or three pages and get everything pretty quickly. Read more…

How a Branding Agency Found the Keys to Online Marketing Success
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How a Branding Agency Found the Keys to Online Marketing Success
24 October 2013

Sisarina is a Bethesda, Maryland-based branding and marketing company that doesn’t just “do” – they also teach their customers how to do everything. Not only do they know branding and marketing, they do an awesome job of it themselves. Just check out their website and you’ll see what I mean. Read more…

5 Tips For Marketing in Emerging Markets
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5 Tips For Marketing in Emerging Markets
17 October 2013

I saw an article on MarketingProfs on how marketing is different in emerging markets, and it really piqued my interest. With the economies of India, China, and Brazil in long-term growth mode, there is a tremendous potential for expanding your business overseas. There are around 6 billion mobile phones in the world. Read more…

The Importance of “Why” in Marketing
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The Importance of “Why” in Marketing
19 September 2013

We all know that the world is noisy. Everyone has a message they want to share, whether it’s in a radio or TV commercial, on a billboard, in a print ad, on a direct mail postcard, or on social media. By paying attention to marketing that caught my eye, I realized there is one thing you need to do to cut through the noise and get noticed. Read more…

How to Build a Personal Brand With a Blog
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How to Build a Personal Brand With a Blog
3 September 2013

Have you ever heard of the blogger Nate Silver? He made a name for himself with his blog FiveThirtyEight, which gained the attention of The New York Times. In 2010, they signed him up for a three-year blogging deal. When that deal expired this summer, ESPN and ABC News outbid the Times for access to his franchise – and not only bought the content, but the name and domain, too. Read more…

12 Valuable Marketing Lessons from 4 TED Talks
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12 Valuable Marketing Lessons from 4 TED Talks
27 August 2013

Have you ever been to a TED talk? It’s an international organization whose tagline is “Ideas worth spreading. When HubSpot published a blog post on 15 TED talks that they love, I put it aside in my inbox, thinking, “I really need to check this out – just not right now. ” I finally looked at it, and they were not kidding – there’s some great stuff in here. Read more…

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