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How to Become an Industry Influencer
Home Page Blog,Marketing/Branding
How to Become an Industry Influencer
20 August 2013

I follow a bunch of influencers and thought leaders who are either in my industry or related to it, including Peter Shankman, Brian Solis, Guy Kawasaki, and Ekaterina Walter. I value their insights and ideas, and I genuinely enjoy learning (a heck of a lot) from them. Because they did not start out as influencers and thought leaders, I started thinking about what they did to stand out and become sought-after speakers, consultants, and authors. Read more…

5 Easy Ways to Improve Your Autoresponder Emails
Home Page Blog,Marketing/Branding
5 Easy Ways to Improve Your Autoresponder Emails
13 August 2013

If you have a blog, newsletter, or some form of membership, whether it’s a subscription service or a loyalty program, you most likely have autoresponder emails that go out through your email marketing program. Standard autoresponder emails, like sign-up and thank-you forms, are plain vanilla and pre-populated with generic messaging. It is worth the extra effort to add some branding to them, not just for consistency, but also to boost engagement and the connection your audience has to your brand. Read more…

19 Awesome and Useful Swag Ideas
Home Page Blog,Marketing/Branding
19 Awesome and Useful Swag Ideas
6 August 2013

I have been thinking about ordering some swag for my company to give away;  specifically, a golf umbrella, because it’s big, fits my family of four under it, and, for me anyway, is just one of those things that are good to have around. This of course got me thinking about swag in general – what’s considered good swag? That answer is threefold: Good swag is useful, high-quality, and relevant. A care package that includes aspirin, Band-Aids, a snack, and a multivitamin supplement is great to hand out at a conference or tradeshow. Read more…

Web.com Small Business Tip of the Day: Introducing the Smart Watch
Home Page Blog, Launching Product, Marketing and PR
Web.com Small Business Tip of the Day: Introducing the Smart Watch
2 August 2013

A mere 330,000 smart watches were shipped in 2012, but 5 million unit shipments are predicted for 2014, according to the latest Canalys forecasts. Basically a wearable computer, smart watches can perform basic functions like telling the time, calculating and playing games, but can also run mobile apps and play music and video. Canalys believes smart watches will be the most important new product category in consumer electronics since the iPad. Read more…

19 Easy Ways to Improve Your Customer Service
Customer Service, Home Page Blog, Marketing/Branding
19 Easy Ways to Improve Your Customer Service
1 August 2013

Did you know that when you’re talking on the phone, the smile on your face translates directly to happiness in your voice? And vice versa – if you’re feeling angry and frowning, your voice will reflect it. It is so easy to do customer service right, and just as easy to do it very, very wrong. Providing great customer service will help you keep the customers you just spent all that time and money marketing to, and you will encourage word of mouth marketing, great reviews and glowing recommendations.1.2. Read more…

Web.com Small Business Tip of the Day: Show Off Your Online Fans Offline
Facebook/Social Media, Getting Advanced, Home Page Blog

According to recent Facebook statistics there are more than 2 billion connections between local businesses and people, which shows the extensive reach small businesses enjoy on Facebook. Business owners use Facebook not only to connect with customers, answer questions and advertise events, but also to entice customers into their physical locations. One company has found a way to bridge the gap between a business’s “physical walls and their digital profiles. Read more…

The Future of Business According to Brian Solis, Part 2
Home Page Blog, Marketing/Branding, Tips of the Day
The Future of Business According to Brian Solis, Part 2
25 July 2013

In short, the book is about “shareable moments” in the context of marketing and how to identify when, what and how organizations can create intentional experiences. Intentional experiences are about what you want people to feel, see, say, and share, what you want them to take away, and how that aligns with your business goals. Because I took so many notes while I listened to the podcast, this blog post was divided into two parts. Read more…

The Future of Business According to Brian Solis, Part 1
Home Page Blog,Marketing/Branding
The Future of Business According to Brian Solis, Part 1
23 July 2013

One of the brightest minds in the marketing world is Brian Solis, Principal of the Altimeter Group, author, speaker, futurist, and all-around very smart guy. In short, the book is about “shareable moments” in social media marketing and how to identify when and how organizations can create intentional experiences. I took furious notes while I listened to the podcast – so many that this blog post is divided into two parts. Read more…

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