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5 Steps to Cold Calling Your Way to More Business
Deborah Ager, Sales Strategy, Women In Business
5 Steps to Cold Calling Your Way to More Business
9 March 2011

As someone who cold called her way to a job during the spaghetti days of graduate school, I can say that this technique can work if you do it right. Recently, I read a 51-page e-book by Martha Retallick, a Tucson, Arizona-based freelance photographer and graphic designer. As her business started to slide along with the economy, she tried a number of tactics—including advertising, direct mail, mentoring, networking, and publicity—to get new clients. Read more…

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