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How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
eCommerce,internet marketing
How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
23 July 2012

What steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to create, manage, and optimize those paid ads for your products. In a recent article on the Solid Cactus blog—a Web. Read more…

Why the New Google Shopping Is Good for eCommerce Merchants
eCommerce,internet marketing
forum.web.com
18 June 2012

Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the initial reactions have been mixed, there’s definitely an opportunity for small businesses to use Google’s Product Listing Ads to increase their online sales. In a recent article on the Solid Cactus blog—one of the Web. Read more…

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