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Web.com Interview with Don Broekelmann of Influence & Co.
Business, current events, internet marketing
Web.com Interview with Don Broekelmann of Influence & Co.
24 February 2014

Chances are, you’ve heard the phrase, “Content is King”. That’s no surprise, as great content is at the core of nearly all marketing efforts in the digital age. An effective content marketing strategy can help businesses in numerous ways fromincreasing brand awareness to fueling lead generation to improving position in search engine results. Read more…

How Companies Use Content Marketing to Generate New Leads
Getting Advanced, Home Page Blog, Marketing/Branding
How Companies Use Content Marketing to Generate New Leads
7 October 2013

What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. According to CMSWire, while many of the tactics used are similar, there are also some key differences. Email marketing tops the list of effective strategies, with 58 percent of B2B companies and 63 percent of B2C companies reporting that it’s their most effective marketing tactic. Read more…

Infographic: The Ins and Outs of Inbound Marketing
Home Page Blog, internet marketing, Marketing/Branding
Infographic: The Ins and Outs of Inbound Marketing
28 September 2013
What Is Your Content Marketing Strategy?
Getting Advanced, Home Page Blog, internet marketing
What Is Your Content Marketing Strategy?
11 September 2013

If inbound marketing matters to your business, you’re undoubtedly using content marketing to drive customer engagement, boost awareness and increase sales. Between 2013 and 2013, marketers’ attention to content marketing has surged, according to digital marketing company IMN’s 2013 Content Marketing Survey Report. The number of companies that have formal content marketing strategies as part of their marketing plan rose from 28 percentin 2012 to 49 percentthis year. Read more…

Content Marketing in 10 Decks- Part Two
Women In Business
Content Marketing in 10 Decks- Part Two
4 September 2013

Just getting started with content marketing? Been marketing great content for years but want to go to the next level? Here’s part two of our content marketing deck series, designed to give you the most information about content marketing in the least amount of time. – the full collection of ten decks has a couple of presentations that will zero in on the tips you most need. And if you need more information? You can follow each resource back to its creator(s). Read more…

Content Marketing in 10 Decks- Part One
Women In Business
forum.web.com
26 August 2013

It’s been the theme in the Women Grow Business section this month, starting with the Content Marketing Twitter chat we had with Ann Handley, author of Content Rules. After a month of digging, I believe I’ve found the ten decks you should peruse on Slideshare to give you a place to help boost you to the next level. (After picking up the book Ann and CC wrote of course. Read more…

Summary of Our August #WgBiz Chat with Ann Handley of @MarketingProfs
Ann Handley
forum.web.com
19 August 2013

On August 12, 2013, we were delighted to have  Ann Handley, Chief Content Officer of Marketing Profs, and co-author of Content Rules, come and talk to us about Content Marketing. It’s not often that you have someone who Literally wrote THE book on the topic we want to learn more about, grace a Twitter chat with their presence – as you can imagine, our community was brimming over with excitement. Ann broke one of our records with the number of times one of her answers was retweeted at the time of our chat. Read more…

7 Fun Facts About Our August #WgBiz Guest Expert Ann Handley (@marketingprofs)
Women In Business
7 Fun Facts About Our August #WgBiz Guest Expert Ann Handley (@marketingprofs)
5 August 2013

It’s time again for our monthly Women In Business Twitter chat, brought to you by the Women Grow Business community here at Web. com. Mark your calendars for our #Wgbiz Twitter chat, next Monday, August 12, 2013 at Noon Eastern. Read more…

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