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The Future of Business According to Brian Solis, Part 2
Home Page Blog, Marketing/Branding, Tips of the Day
The Future of Business According to Brian Solis, Part 2
25 July 2013

In short, the book is about “shareable moments” in the context of marketing and how to identify when, what and how organizations can create intentional experiences. Intentional experiences are about what you want people to feel, see, say, and share, what you want them to take away, and how that aligns with your business goals. Because I took so many notes while I listened to the podcast, this blog post was divided into two parts. Read more…

The Future of Business According to Brian Solis, Part 1
Home Page Blog,Marketing/Branding
The Future of Business According to Brian Solis, Part 1
23 July 2013

One of the brightest minds in the marketing world is Brian Solis, Principal of the Altimeter Group, author, speaker, futurist, and all-around very smart guy. In short, the book is about “shareable moments” in social media marketing and how to identify when and how organizations can create intentional experiences. I took furious notes while I listened to the podcast – so many that this blog post is divided into two parts. Read more…

Serving Your Customers: Lessons You Can Learn From The Genius Bar
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forum.web.com
31 August 2012

Everyone knows that a huge aspect of Apple’s success is their remarkable store strategy, complete with the ‘Genius Bar’.   These stores have, from the very beginning, exemplified a new standard for an in-store customer experience.    I remember going into the Apple store for the first time and buying a first generation iPhone. Read more…

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