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How Will Mobile Affect Your Holiday Sales?
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How Will Mobile Affect Your Holiday Sales?
4 November 2013

How will mobile devices affect your ecommerce site or retail store’s holiday sales this year? The percentage of consumers planning to do most of their Black Friday shopping online is up to 30 percent this year, compared with 25 percent last year, according to an Accenture’s 2013 Holiday Shopping Survey, and mobile will play an important role. Some 19 percent of consumers will use their tablets for shopping (either research or purchasing) this holiday season, up from 15 percent in 2012, and 18 percent will use their smartphones, up from 14 percent. More than half (55 percent) of shoppers say they are likely to shop on Black Friday this year, an increase from 53 percent in 2012 and 44 percent in 2011. Read more…

Small Business Tips: Gearing Up for the Holiday Shopping Season
eCommerce, internet marketing, Small Business Development
Small Business Tips: Gearing Up for the Holiday Shopping Season
13 September 2012

With Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season. So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local shopping mall, or optimizing your product ads for the new Google Shopping, these featured articles might spark some ideas to boost your holiday success. According to a recent survey, more than half (57%) of mobile app users are considering purchasing a holiday gift on their mobile device. Read more…

Cyber Monday Marketing: 3 Tips For Procrastinators
eCommerce, Marketing and PR, Tinu Abayomi-Paul
Cyber Monday Marketing: 3 Tips For Procrastinators
29 November 2010

Cyber Monday is the business owner’s dream. It’s the one day a year when we’re expected to tell the world our special offers, when people are not only receptive to our sales pitches, but darn near demand them. If you are, congratulations. Read more…

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