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Traffic Generation: It’s Not All About SEO
Deborah Ager, SEO, social media
Traffic Generation: It's Not All About SEO
2 August 2010

These days, optimizing a website for search engines involves adjusting your website’s content to get the most out of your links from social media, offline marketing efforts, public relations, or other promotional techniques. I encouraged them to think about people over robots. and to buy the products. Read more…

How To: Get New Clients
Deborah Ager, Marketing and PR, Networking
How To: Get New Clients
3 June 2010

Small business owners often discuss finding new clients and the process of networking. “How do you get new clients?” I’m asked again and again. Over the years, I’ve discovered enjoyable ways to expand my business. Read more…

The Art and Science of SEO: From Local to Global
Deborah Ager, SEO, Women In Business
The Art and Science of SEO: From Local to Global
29 April 2010

From local to global. In part one of this series, I explained the basics of using local search engine optimization (SEO) techniques for your business. Local SEO works well for businesses — such as dentists, hair salons, car repair shops, and restaurants – that serve a specific geographic area. Read more…

The Art and Science of Local Search Engine Optimization
Deborah Ager, SEO, Women In Business
The Art and Science of Local Search Engine Optimization
13 April 2010

Do you want to be the business that pops up in search queries near your business base? If you own a business that depends upon local customers – such as a hair salon, dental practice, accounting office, law office – then this post will outline the first steps you need to take to show up in local search. As written in a previous article on SEO, take the time to find search queries related to your business. I’ve heard individuals boast that they show up number one for “Maryland XYZ. Read more…

How To: Integrate Your Internet Marketing Tools for Powerful Results
Deborah Ager, Marketing and PR, social media
How To: Integrate Your Internet Marketing Tools for Powerful Results
31 March 2010

Too often, I’ve seen clients who have an email newsletter and use no social networking tools, or perhaps they blog and don’t integrate search engine optimization strategies. When this happens, the business misses out on potentially profitable traffic, new clients, and an increased number of qualified leads. Although it’s possible to succeed by using one Internet marketing channel, it’s smart to branch out and integrate channels with one another. Read more…

Is SEO Dead? The Jury’s Still Out
Deborah Ager, SEO, Women In Business
Is SEO Dead? The Jury's Still Out
2 February 2010

Being a search marketer, I recently turned to Google to find out if others had written on the topic of SEO being dead and was amused to see I’d been scooped by Danny Sullivan. “I submit that search engines are dying. In fact, I would say they are dead already and just don’t know it yet – gone the way of the reciprocal link exchange and the “you have a cool page” award as an effective promotional tool. Read more…

Pros and Cons: When to Outsource Your PPC Marketing
Deborah Ager,Resources
Pros and Cons: When to Outsource Your PPC Marketing
19 November 2009

At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t spending $10,000 a month, then most agencies won’t accept you as a client. Read more…

Pay-Per-Click Campaigns Aren’t Working? Try These Next Steps
Deborah Ager,Resources
Pay-Per-Click Campaigns Aren’t Working?  Try These Next Steps
23 September 2009

Clients have come to me after their Google AdWords account got out of control and cost much more than they anticipated. What they know is that they spent $2,000, $4,000 or even just $700 and they have no idea how this spend helped them (or if it did). Or they might already know the AdWords investment did not help — but they aren’t sure how to fix the problem. Read more…

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