Follow Us: Small Business Tip of the Day: What Comes First: The App or the Mobile Website?
eCommerce, Getting Advanced, Home Page Blog

If you’re worried you haven’t made the time to create your own app for your business and you feel like you’re missing out on sales, don’t stress about it. New research shows that while apps support a brand’s strategy, only 27 percent of consumers claim to commonly download an app when prompted to do so online. Customers are far more likely to use mobile-friendly websites for brand interactions than to download a brand app. Read more…

Are You Giving Online Shoppers the Customer Service Essentials They Expect?
Customer Service, eCommerce, Getting Advanced
Are You Giving Online Shoppers the Customer Service Essentials They Expect?
24 June 2013

What are customers’ expectations for customer service when shopping online? ComScore’s new report, UPS Pulse of the Online Shopper™: A Customer Experience Study, looked at consumers’ demands for multi-channel retailing and ecommerce to determine what they want from your business. Customers want to shop how, when and where they want, which means your online and offline experience must be seamless. When it comes to ecommerce, they want more choices—for example, 44 percent say they are more likely to shop with a retailer if they can buy online, then pick the item up in-store. Read more… Small Business Tip of the Day: Looks Count in Mobile Viewing
Business, eCommerce, Entrepreneurship

Good thing you have your mobile Web site up and running. According to a recent Kentico digital survey, 85 percent of smartphone users use their mobile phones to get information about companies and prices before making a purchase. But did you also know that 75 percent of mobile shoppers say the look and feel of a company’s mobile site weighs into their decisions about whether or not to buy from that company? In addition, 44 percent of shoppers said they would never return to a mobile website if they weren’t satisfied with their first impressions. Read more…

What’s Holding M-Commerce Back?
eCommerce, Home Page Blog, Mobile/Applications
What's Holding M-Commerce Back?
27 May 2013

While more than two-thirds (68 percent) of smartphone and tablet owners having tried to make purchases using their devices, 66 percent of those have abandoned transactions because of problems during checkout, a study from Jumio reports. The “2013 Mobile Commerce Insights” study also found that 47 percent of shoppers had failed to complete a mobile purchase because the checkout process took too long, 41 percent gave up because it was too hard to enter credit card data, and 23 percent said the pur­chase would not go through. Another key issue for mobile shoppers was security. Read more…

Is Your Business Driving Customers Crazy?
Customer Service, eCommerce, Getting Advanced
Is Your Business Driving Customers Crazy?
23 May 2013

Does your business have both an online and offline presence? If your website (particularly your ecommerce) and your real-world customer experience don’t align, you could be driving customers away, reports a new survey commissioned by Redwood Software. What bugs customers the most? Redwood found that in many cases, it wasn’t one incident that made customers give up on a company, but rather, a series of inconveniences or errors that built up until the final straw “breaks the camel’s back. More than three-fourths (76 percent) of shoppers have left physical stores, and 65 percent have left ecommerce sites, because they couldn’t quickly find what they were looking for. Read more…

What You Need to Know About Hispanic Consumers
eCommerce, Entrepreneurship, Getting Advanced
What You Need to Know About Hispanic Consumers
13 May 2013

The Hispanic population in the U.S. is the nation’s largest minority group, and it’s still growing. Some 16 percent of Americans ages 6 and up were Hispanic in 2012, an increase from 14 percent in 2006, according to a recently released report from Experian Marketing Services. The New American Consumer: Trends in Hispanic Consumer Demographics. Read more…

Friday Small Business Roundup: Making Money and More
eCommerce, Facebook/Social Media, internet marketing
3 May 2013

Affluent customers are surprisingly open to advertising, says Rieva Lesonsky in Want to Reach Affluent Consumers? Here’s How. Everyone feels wealthy when they get their tax refund. Get a piece of the refund pie–read Karen Axelton’s post Help Your Customers Spend Their Tax Refunds—With You. Read more…

Friday Small Business Roundup: Marketing With Mobile, Email, SEO and More
eCommerce, Facebook/Social Media, internet marketing
26 April 2013

Is your email newsletter working for you? Read Rieva Lesonsky’s 4 Ways to Get More Subscribers to Your Email Newsletter to pump up its marketing power. Maybe your content needs improving. Rieva Lesonsky’s post How to Craft Content That Works for Your Content Marketing Campaign will get customers clicking. Read more…

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