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Getting Started with Pay-Per-Click (PPC) Advertising
eCommerce,internet marketing
forum.web.com
29 May 2012

A quick and easy way to start driving customers to your eCommerce website is with pay-per-click (PPC) advertising.  Any small business owner can contract directly with one of the search engines and bid on keywords. But if you’re a new website owner and you’re not sure about selecting the right keywords, a pay-per-click subject matter expert can help you minimize the risk and maximize the return on your investment. Read more…

Using Buyer Surveys to Increase Sales on Comparison Shopping Engines
eCommerce
Using Buyer Surveys to Increase Sales on Comparison Shopping Engines
16 March 2011

If you’re submitting your products to comparison shopping engines (CSEs) and you haven’t implemented any of the buyer surveys, you’re missing out on some key opportunities for increasing product sales. Many of the paid CSEs—such as Shopzilla and PriceGrabber. com—offer a buyer survey that merchants can add to their order confirmation page. Read more…

Connecting Email Marketing, SEO, and Social Media for Online Success
internet marketing
Connecting Email Marketing, SEO, and Social Media for Online Success
11 November 2010

Connections . . . Read more…

eCommerce Website Design: Avoiding Fallout from Duplicate Content
Web Design
eCommerce Website Design: Avoiding Fallout from Duplicate Content
26 April 2010

The SEO industry collectively shudders when the term “duplicate content” is uttered—which is why eCommerce website owners need to be aware of what duplicate content is, who it affects, and how it varies in terms of severity. Duplicate content is simply the act of copying content from another website and placing it on your own. These days, website owners who take content from a copyrighted website without the website owner’s specific permission can face legal ramifications—after all, that’s stealing another person’s hard work aimed at improving their website. Read more…

Your Shopping Cart: It’s Not Just What You Sell, It’s What You Up-Sell
eCommerce
Your Shopping Cart: It’s Not Just What You Sell, It’s What You Up-Sell
14 December 2009

The advent of online commerce marked a powerful evolutionary milestone in the way we do business. The Internet and the natural progression into online sales have allowed small companies and niche products to reach a global audience and be as, if not more, competitive than some larger retail companies. The lifeblood of any eCommerce website is its shopping cart: the engine for processing sales online. Read more…

With eCommerce . . . the “e” Stands for EVERYONE
eCommerce
With eCommerce . . . the “e” Stands for EVERYONE
13 October 2009

Earlier this year, Forrester Research reported that online retail sales could grow 13% to $176. 9 billion by 2010. As a business owner, you should be asking yourself, “Where’s my piece of that pie?” Your opportunity to grow into a successful eCommerce business doesn’t mean you need to abandon your core brick-and-mortar store. Read more…

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