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9 Easy Ways to Improve Email Click-Through Rates
Grow Smart Business, Home Page Blog, Marketing/Branding
9 Easy Ways to Improve Email Click-Through Rates
20 May 2013

If your emails are getting opened, awesome – you’re doing a lot right. If your emails are getting opened but have very low click-through rates (CTRs) – meaning no one is going to your website – not awesome. This is probably the golden rule for email marketing, so it can’t be stressed enough: only send emails to people who signed up/opted in. Read more…

4 Tips for Preparing Your Business for the Holiday Season
Small Business Development
4 Tips for Preparing Your Business for the Holiday Season
19 December 2011

While the holiday season is a great time to gain new customers and capture the attention of consumers, you’re also working nonstop to make sure your business is running at full capacity. Here’s a quick list of items that can make an impact this holiday season, but won’t tax your already limited time available as a small business owner. 1. Read more…

The Right Way to Build Your Email List
Marketing and PR, Shonali Burke, Women In Business
The Right Way to Build Your Email List
11 August 2011

[Republished with minor edits and permission from Waxing UnLyrical. Almost two years ago I went on a bit of a rant about how much I hate being added to email lists without my permission, especially by people I’ve “met” on Twitter or while out and about at a conference. I ran a Twtpoll on this, as well as a follow-up post, and for the most part, those who participated in the admittedly unscientific poll said that, as a practice, this sucks. Read more…

Connecting Email Marketing, SEO, and Social Media for Online Success
internet marketing
Connecting Email Marketing, SEO, and Social Media for Online Success
11 November 2010

Connections . . . Read more…

Pack Your Fatigues . . . It’s Time for the Solid Cactus Boot Camp
eCommerce
Pack Your Fatigues . . . It's Time for the Solid Cactus Boot Camp
26 August 2010

The Solid Cactus Boot Camp is a 3-day eCommerce training operation that helps site owners grow and optimize their online businesses. We use a small group setting for increased engagement among attendees and speakers, and we offer a wide range of presentations for eCommerce users at all levels—from new recruits to veteran sergeants. The Boot Camp will be in full operation September 22–24, 2010, at the Solid Cactus Headquarters in Shavertown, Pennsylvania. Read more…

Improving Email Engagement with List Segmentation
internet marketing
Improving Email Engagement with List Segmentation
11 August 2010

Achieving relevance in your email marketing efforts should be your number one priority. Why? Because email marketing is no longer a one-size-fits-all solution. It’s apples vs. Read more…

Permission Marketing: In or Out?
Marketing and PR, Terri Holley, Women In Business
Permission Marketing: In or Out?
2 July 2010

I was attending a networking event and handed out my business card to another attendee who had asked for it. No problem. We said good bye and went our separate ways. Read more…

7 Ways to Build Your Fan Base on Facebook
Uncategorized
7 Ways to Build Your Fan Base on Facebook
22 June 2010

If your business has a presence on Facebook, then you’ve already taken the first step toward connecting with your current and potential customers on one of the most popular social networking sites to date. But to fully benefit from having a fan page on Facebook, you’ll need to actively engage your fans to maintain their interest and keep the momentum going for your business. Advertise your fan page. Read more…

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