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Want to Build and Maintain a Loyal Customer Base? Try Email Marketing
internet marketing
Want to Build and Maintain a Loyal Customer Base? Try Email Marketing
18 June 2010

Building a loyal customer base is one of the most important aspects of operating a small business. Customers are essential to your success, and when you have a loyal buyer base, you benefit from a group of individuals who choose to purchase your products or services every time they need what it is you’re offering. In addition, loyal customers can be a powerful referral engine for your business, which is one of the most effective—and free—forms of advertising that a company can have. Read more…

More Online Shoppers Looking to Cut Costs with Coupons
eCommerce
More Online Shoppers Looking to Cut Costs with Coupons
16 June 2010

A recent poll from RetailMeNot. com and Harris Interactive® reveals that 30% of online shoppers will not make a purchase if they cannot find a coupon for that store. This shows that coupons don’t just offer value for consumers; they actually define the spending habits of nearly a third of online shoppers. Read more…

eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
internet marketing
eCommerce Marketing Strategy: Applying PPC Success to an SEO Campaign
3 June 2010

To generate revenue as quickly as possible, some eCommerce store owners begin their online marketing efforts focused on PPC advertising. Following their success in that channel, they use the revenue they’ve generated to support their SEO campaign, which entails a much longer term commitment. That scenario sets the stage for this article. Read more…

Link-Building Campaigns: 8 Common Mistakes in Link Request Emails
internet marketing
Link-Building Campaigns: 8 Common Mistakes in Link Request Emails
12 May 2010

In any link-building campaign, the link request email is one of the keystones. Without a well-written, thoughtful link request, you can’t expect to form meaningful relationships with website owners and get great links coming to your site. Although writing a link request email isn’t rocket science, chances are if you’re just starting out on a link-building campaign, you might be making some mistakes that are getting your emails ignored or deleted (along with that forwarded message that contains pictures of puppies). Read more…

Internet Marketing Tools: How to Market Your Website
internet marketing
Internet Marketing Tools: How to Market Your Website
11 May 2010

Getting qualified traffic to your website can be more of a challenge than building the website itself. While there are plenty of free and cheap website design templates that can give you a professional online presence, the marketing side of the Web is much tougher to master. You can get traffic from other websites, search engines, Web apps, and email campaigns, or you can even pay to put yourself in Yellow Pages directories that only exist on the Internet. Read more…

Email Marketing: Get Your Subscribers’ Attention at the Subject Line
internet marketing
Email Marketing: Get Your Subscribers’ Attention at the Subject Line
16 October 2009

Since the competition for your subscribers’ eyeballs often begins in their inbox, if your subject line doesn’t grab them, it doesn’t matter how strong the communication’s content is. While email is a relatively inexpensive and potentially effective marketing channel, it can be discouraging to lose your subscribers before they even open up your message. If you’re not sure how to go about writing an eye-catching subject line that gets your subscribers to take action, try adopting some tried-and-true practices that have worked for others who’ve already learned from the mistakes you’re potentially about to make. Read more…

Benchmarking the Competition
Small Business Development
Benchmarking the Competition
22 September 2009

Whether you’re starting a new business or have been in business for a while, benchmarking your competition is an important means of ensuring that your business stays current with your pricing, products/services, promotion, and connection with your target market. Knowing what your competitors are doing and how they are marketing and packaging their products or services will help you evaluate your business. Continual refinement of pricing, promotional offers to customers, and evaluating where the market is going are all key components of success in business. Read more…

What Is Online Marketing?
internet marketing
What Is Online Marketing?
14 September 2009

Online marketing, which is broadly defined as “the marketing of products or services over the Internet” is an all-encompassing term for the many ways people present their businesses and themselves on the World Wide Web. Most of the time, the goal is to make money by sending traffic to websites, but online marketing can also be done for political campaigns, public relations initiatives, and online reputation management. For the most part, online marketing involves buying advertising through websites or email. Read more…

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