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eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines
eCommerce
eCommerce Merchants: Optimizing Your Data Feed for Comparison Shopping Engines
23 November 2010

Online shoppers are smarter and savvier than ever when it comes to finding the lowest prices for the goods they want. And many of those online shoppers will be visiting the comparison shopping engines (CSEs) this holiday season to do their holiday shopping. So as an eCommerce merchant, it’s crucial that you understand some of the data feed optimization tips that can enhance your site’s data quality on the CSEs. Read more…

Are Those Sleigh Bells or Cash Register Bells?
internet marketing,Mobile/Applications
Are Those Sleigh Bells or Cash Register Bells?
3 August 2010

The Christmas buying season starts November 1, and if you’re not making plans today for the Christmas season, it may already be too late! Keep in mind: During the 2009 Christmas season, a record-breaking $27 billion was sold online—a 5% increase over 2008. For many large companies, the holiday buying season never stops. Orders are negotiated and placed with suppliers year-round for the next season in hopes of keeping margins low while anticipating what shoppers may be looking for during this 2-month buying frenzy. Read more…

Claiming Your Local Business Listing on the Search Engines
internet marketing
Claiming Your Local Business Listing on the Search Engines
2 March 2010

If you run a local business and you haven’t claimed your local business listing on the three mainstream search engines (Google™, Bing™, and Yahoo!®), then read on. Claiming your listing is free and easy to accomplish. Search engines like Google are committed to making the search for local goods and services as efficient as possible. Read more…

Olympic Fashionistas . . . with Pants Fit for a King
current events
Olympic Fashionistas . . . with Pants Fit for a King
24 February 2010

Have you been following the Olympic Games this year? My kids and I have enjoyed them immensely—watching Apollo Ohno and Shaun White has been particularly enjoyable. Unlike the Summer Games, though, the Winter Games seem to provide numerous instances of people crashing, spinning, or falling. These athletes remind us time and again that many of these sports can be VERY difficult . Read more…

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