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Should You Dump Your Brand’s Facebook Page For Google+?
Home Page Blog, Marketing/Branding, social media
Should You Dump Your Brand’s Facebook Page For Google+?
24 September 2013

If you’ve been keeping up with Facebook, you know that last year, they changed their algorithm to the detriment of brands. Reach (the number of people who see your company’s post), dropped by a lot – 40 percent or so, according to TechCrunch. It is estimated that posts are seen by about 10 percent of a brand’s Facebook fans. Read more…

Study Shows Social Does Drive Sales
Facebook/Social Media, Getting Advanced, Home Page Blog
Study Shows Social Does Drive Sales
23 September 2013

If your small business uses social media for marketing, you know it’s easy to track things like “likes,” follows and retweets. Less clear-cut, however, is how and whether social media actually drives users to purchase. Now a new study from Vision Critical offers some answers. Read more…

Small Business Tip of the Day: To Sell Clothes, Get Social
Facebook/Social Media, Getting Advanced, Home Page Blog
Small Business Tip of the Day: To Sell Clothes, Get Social
18 September 2013

Does your business sell upscale women’s clothes? Then you might be smart to center your social media campaigns on Twitter. That’s according to the report “Social Channels for Influence for Apparel” from NetBase. The report showed three-quarters of female social media users who buy brands or products associated with celebrities are more likely to use Twitter over other platforms as a source of inspiration. Read more…

Small Business Tip of the Day: Did You Say “Selfie”?
Facebook/Social Media, Home Page Blog, On Your Way
Small Business Tip of the Day: Did You Say “Selfie”?
17 September 2013

Don’t feel bad if you haven’t heard of the term “selfie” in marketing. It probably just means you’re not a teenager anymore. Incredibly hot at present, selfies are self-portrait photos shared on social media. Read more…

Facebook News Feed Goes Transparent: Learn How the Darn Thing Works to Improve Your Facebook Marketing
Home Page Blog,Marketing/Branding
Facebook News Feed Goes Transparent: Learn How the Darn Thing Works to Improve Your Facebook Marketing
17 September 2013

The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. Ideally, we want News Feed to show all the posts people want to see in the order they want to read them. While you and I were on vacation this summer, the folks over at Facebook were busy. Read more…

7 Social Media Marketing Ideas for Your Restaurant
Facebook/Social Media, Home Page Blog, On Your Way
7 Social Media Marketing Ideas for Your Restaurant
15 September 2013

Is your restaurant taking full advantage of the power of social media to attract new customers, build your brand and keep existing customers coming back? There’s nothing more social than eating out at a restaurant, so social media is a no-brainer tactic for marketing your eatery. Here are 4 ideas to get you started. Photos get more attention than just about anything else on social media—and you’ve undoubtedly seen tons of customers taking pictures of their food before they dig in! Here are some ideas for using photos in social media. Read more…

Small Business Tip of the Day: Social Phobia?
Facebook/Social Media, Home Page Blog, Management
Small Business Tip of the Day: Social Phobia?
9 September 2013

Although more small businesses are using social media than last year, the numbers are still surprisingly low according to a survey by Newtek: The Small Business Authority. The survey found 57 percent of businesses have a Facebook or Twitter account, which is an increase of 10 percent over 2012 findings. The survey also found that business owners are rarely educated about risks involved with social media such as posting critical information that should not be put in the public eye. Read more…

13 Small Changes That Will Greatly Improve Your Social Media Marketing
Home Page Blog, Marketing/Branding, social media
13 Small Changes That Will Greatly Improve Your Social Media Marketing
22 August 2013

I think Dan Zarrella is my social media hero. His entire goal in life is to quantify social media behavior so we marketers can use it better, and because social media is always changing, there’s always something new to learn. In his latest SlideShare, he shared a lot of new information. Read more…

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