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Web.com Small Business Tip of the Day: Benefit From Big Events
Entrepreneurship, Events, Getting Advanced
forum.web.com
14 May 2013

Lucky is the community that gets a large event to come to their neck of the woods. It doesn’t have to be as big as the Olympics: Any big event, from a business conference to a music festival, can potentially bring in hundreds of thousands of new visitors—and thousands of new customers to your business. What can you do to get involved and handle the large crowds? First, check with your city’s business development office to see what opportunities may exist because of the event. Read more…

When It Comes to Social Media, Mom Just Can’t Get Enough
Entrepreneurship, Facebook/Social Media, Getting Advanced
When It Comes to Social Media, Mom Just Can’t Get Enough
14 May 2013

If you’re marketing to moms, you need to know where Mom is spending her time—and increasingly, that’s on social media, according to BabyCenter’s 2013 Social Mom Report, conducted with comScore. From new moms to mothers of teens, social media is an essential part of Mom’s day no matter what stage of parenting she’s in. The study found mothers are 20 percent more likely than the general population to use social media, with a whopping 91 percent of moms reporting they use social media regularly–up 20 percent since the prior study was done in 2010. Read more…

7 Types of Content That Search Engines Love
Entrepreneurship, Getting Advanced, Home Page Blog
7 Types of Content That Search Engines Love
13 May 2013

One of my favorite sources of marketing information is MarketingProfs – I learn so much from them. In a recent post, they wrote about the types of content that Google loves the most. I went through the list and pulled out the top 7 types that I thought were most relevant for small businesses – and that you are probably already doing. Read more…

What You Need to Know About Hispanic Consumers
eCommerce, Entrepreneurship, Getting Advanced
What You Need to Know About Hispanic Consumers
13 May 2013

The Hispanic population in the U.S. is the nation’s largest minority group, and it’s still growing. Some 16 percent of Americans ages 6 and up were Hispanic in 2012, an increase from 14 percent in 2006, according to a recently released report from Experian Marketing Services. The New American Consumer: Trends in Hispanic Consumer Demographics. Read more…

Venture Capital Forecast: Good News for Software Firms, Not So Much for Others
current events, Finance, Getting Advanced
Venture Capital Forecast: Good News for Software Firms, Not So Much for Others
10 May 2013

What’s the state of venture capital these days? Continuing a trend that’s been going on for a while now, both the number of VC dollars and the number of VC deals are shrinking, according to the Q1 2013 MoneyTree™ Report from PricewaterhouseCoopers LLP (PwC) and the National Venture Capital Association (NVCA). VC investment for the quarter declined 12 percent in terms of dollars and 15 percent in the number of deals compared to Q4 2012. What’s behind the decline? Venture capitalists are looking for industries where they can quickly become liquid, whether via IPO, merger or acquisition. Read more…

Web.com Small Business Tip of the Day: Get Ready to Do Business With the Government
Business, Getting Advanced, Home Page Blog
forum.web.com
9 May 2013

Did you know that in 2012, the federal government acquired over $90 billion of goods and services from small businesses? How you can get your share of the pie is probably your next question. Before you begin the lengthy process of bidding for government projects, you’ll want to get all the information you can. Procurement Technical Assistance Centers (PTACs), located all over the country, offer many services at little or no cost to help you determine whether you’re eligible (or ready) to do business with Uncle Sam. Read more…

5 Marketing Tricks to Turn a Boring Business Into a Fun One
Getting Advanced, internet marketing, Marketing and PR
5 Marketing Tricks to Turn a Boring Business Into a Fun One
7 May 2013

Unfortunately, we can’t all be Disney World, Target, Bud Light, or [insert sexy company or brand here]. However, there are lots of ways to make your brand approachable and interesting – it just requires a little more creativity. If Dollar Shave Club can do it with razors, you can do it, too. Read more…

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