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Small Business Tips: Gearing Up for the Holiday Shopping Season
eCommerce, internet marketing, Small Business Development
Small Business Tips: Gearing Up for the Holiday Shopping Season
13 September 2012

With Black Friday, Small Business Saturday, and Cyber Monday fast approaching, it’s the perfect time to fine-tune your strategy for generating customers during the holiday shopping season. So whether you’re launching a mobile-friendly version of your website, setting up a cart or kiosk at the local shopping mall, or optimizing your product ads for the new Google Shopping, these featured articles might spark some ideas to boost your holiday success. According to a recent survey, more than half (57%) of mobile app users are considering purchasing a holiday gift on their mobile device. Read more…

How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
eCommerce,internet marketing
How the Google AdWords Guidelines Will Affect Your Google Shopping Listings
23 July 2012

What steps will merchants need to take when it comes to the new Google Shopping? First, you’ll need to feed products to Google so they’ll be available to use with the Product Listing Ads. Second, you’ll need to create, manage, and optimize those paid ads for your products. In a recent article on the Solid Cactus blog—a Web. Read more…

Why the New Google Shopping Is Good for eCommerce Merchants
eCommerce,internet marketing
forum.web.com
18 June 2012

Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the initial reactions have been mixed, there’s definitely an opportunity for small businesses to use Google’s Product Listing Ads to increase their online sales. In a recent article on the Solid Cactus blog—one of the Web. Read more…

Preparing Your Business for the Google Shopping Changes
eCommerce,internet marketing
forum.web.com
11 June 2012

Google’s in the midst of eliminating the free product listing model in their Shopping section, and they’re replacing it with a new cost-per-click model. In a recent article on the Solid Cactus blog—one of the Web. com brands—Jason Longo talks about the marketing opportunities that the new Shopping model offers SMBs, and he shares tips on developing a profitable product listing strategy. Read more…

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