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Infographic: The Ins and Outs of Inbound Marketing
Home Page Blog, internet marketing, Marketing/Branding
Infographic: The Ins and Outs of Inbound Marketing
28 September 2013
What Is Your Content Marketing Strategy?
Getting Advanced, Home Page Blog, internet marketing
What Is Your Content Marketing Strategy?
11 September 2013

If inbound marketing matters to your business, you’re undoubtedly using content marketing to drive customer engagement, boost awareness and increase sales. Between 2013 and 2013, marketers’ attention to content marketing has surged, according to digital marketing company IMN’s 2013 Content Marketing Survey Report. The number of companies that have formal content marketing strategies as part of their marketing plan rose from 28 percentin 2012 to 49 percentthis year. Read more…

Is Your Small Business Profiting From Inbound Marketing Yet?
Getting Advanced, Home Page Blog, Marketing and PR
Is Your Small Business Profiting From Inbound Marketing Yet?
4 September 2013

Inbound marketing is hot. According to The 2013 State Of Inbound Marketing Report by HubSpot, 60 percent of companies are doing inbound marketing, and 48 percent those have increased their budgets for it compared to last year. But despite all the hubbub, 19 percent of survey respondents admit they aren’t really clear on what inbound marketing is and whether they are doing it. Read more…

The ROI of Inbound Marketing
Home Page Blog
The ROI of Inbound Marketing
30 July 2013

HubSpot’s 2013 State of Inbound Marketing Annual Report was published recently, and I was eager to see what insights it contained from the more than 3,300 executives, business owners, and marketers it surveyed. For me, the biggest takeaway is the positive impact of inbound marketing from the ROI standpoint. But before we dive into some numbers, let’s first define inbound marketing. Read more…

Social Media, Inbound Marketing and… Dating
Marketing and PR, social media, Tinu Abayomi-Paul
Social Media, Inbound Marketing and... Dating
6 May 2010

No, that wasn’t a typo, you read that right. Joking aside, we had a really great time discussing inbound marketing and how to make it work in this wonderful, crazy world. I don’t know what’s going on with the WTHashtag site, but it won’t let me access specific tweets (grr), so please download the transcript of our first #wgbiz chat with Tinu (which I fortunately saved immediately after the chat), and enjoy the conversation. Read more…

Inbound Marketing: Old Beverage, New Bottle
Lori Saitz, Marketing and PR, Women In Business
Inbound Marketing: Old Beverage, New Bottle
14 April 2010

There’s a lot of talk these days about inbound marketing. Well, most inbound marketing revolves around the use of Google, social media and blogs. In contrast, and just to clarify, most “traditional” marketing, such as cold-calling, email blasts, advertising, and direct mail would be called outbound marketing. Read more…

Women in Business: Do The Hustle
Marketing and PR, Shonali Burke, social media
Women in Business: Do The Hustle
12 April 2010

You might have headed outdoors to enjoy the weather, play with your pets, or meet up with your gal pals for a ladies-only brunch. At which you enjoyed the camaraderie that comes with chatting to other women you genuinely enjoy, respect and learn from. That’s what we hope you’ll experience today, as we launch the #wgbiz chat series – a monthly (second Monday of every month) Twitter-based conversation by, for and of women in business. Read more…

Announcing #wgbiz Chats: Conversations By, For and Of Women in Business
Marketing and PR, Shonali Burke, Tinu Abayomi-Paul
Announcing #wgbiz Chats: Conversations By, For and Of Women in Business
5 April 2010

Apparently some of our menfolk still don’t get this, but if there’s one thing we know -and love – about ourselves, it’s that we women like to talk. We do a lot of that here, over at Women Grow Business, which is what makes it fun, don’t you think? Apart from useful, of course (and I hope you think we’re useful!). Well, now we’re taking that to another level. Read more…

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