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Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
Getting Advanced, Home Page Blog, Marketing and PR
Small Business Tip of the Day: Are Your Marketing Efforts Out of Control?
18 October 2013

If you feel like you’re spending all your time trying to learn how to use digital marketing to help your business—and that there’s no time left to actually run your business–you’re probably right. With all the changes in marketing recently, you could spend all your time thinking of ways to reach your target market digitally and still not be done. You’re not alone: In a recent study by Adobe, only 48 percent of marketers say they feel highly proficient in digital marketing, and 76 percent of responders say marketing has changed more in the past two years than on the past 50 years. Read more…

How Companies Use Content Marketing to Generate New Leads
Getting Advanced, Home Page Blog, Marketing/Branding
How Companies Use Content Marketing to Generate New Leads
7 October 2013

What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. According to CMSWire, while many of the tactics used are similar, there are also some key differences. Email marketing tops the list of effective strategies, with 58 percent of B2B companies and 63 percent of B2C companies reporting that it’s their most effective marketing tactic. Read more…

7 Technical Skills Every Small Business Owner Needs For Online Marketing
Home Page Blog,internet marketing
7 Technical Skills Every Small Business Owner Needs For Online Marketing
3 October 2013

No, I did not make that up. October 3 really is the holiday when we tell the tech-y nerds and geeks in our lives how much easier they make our lives. Because, really, where would we be if we had to recover our crashed hard drives ourselves? That’s right – up a creek without a paddle. Read more…

Is Your Small Business Profiting From Inbound Marketing Yet?
Getting Advanced, Home Page Blog, Marketing and PR
Is Your Small Business Profiting From Inbound Marketing Yet?
4 September 2013

Inbound marketing is hot. According to The 2013 State Of Inbound Marketing Report by HubSpot, 60 percent of companies are doing inbound marketing, and 48 percent those have increased their budgets for it compared to last year. But despite all the hubbub, 19 percent of survey respondents admit they aren’t really clear on what inbound marketing is and whether they are doing it. Read more…

How Yelp Influences Local Shopping
Home Page Blog, internet marketing, On Your Way
How Yelp Influences Local Shopping
11 August 2013

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp. These figures were even higher for users of Yelp’s mobile app, who now number more than 11 million per month. Read more…

Web.com Small Business Tip of the Day: Skippable Ads Pay Off
Getting Advanced, Home Page Blog, internet marketing
Web.com Small Business Tip of the Day: Skippable Ads Pay Off
8 August 2013

In a media-rich world where television viewers have long been able to record the shows they want to watch and then skip the advertisements, it’s obvious why skippable ads transferred to the cyber world of online videos. The fact is, according to Google and DoubleClick’s Rise of View Choice study, people who viewed skippable video ads online were 75 percent more engaged than users who were forced to sit through the whole video ad. How can viewers be engaged with an ad that they skipped most of? Turns out that when a brand offers the viewer the chance to skip the ad, it causes the viewer to regard that brand more favorably than when a brand makes the viewer watch the ad. Read more…

How Millennials Shop Online
eCommerce, Home Page Blog, On Your Way
How Millennials Shop Online
5 August 2013

If you own an ecommerce site, you know Millennial customers are the wave of the future. But what matters to these crucial customers when they’re shopping online? A study from Urban Land Institute, Shopping and Entertainment in the Digital Age, took a closer look at Millennials’ online buying behavior. Millennials spend a lot of time shopping online. Read more…

Think Seniors Aren’t Online? Think Again
Getting Advanced, Home Page Blog, Online Marketing

Still think senior consumers aren’t online? This misconception could be your business’s loss. A study earlier this year by Ipsos and Google of consumers age 67-plus found that seniors are using all kinds of digital platforms, including search, social networking and online video, and that the Web is fast catching up to TV as seniors’ number-one media activity. The Internet is the top source seniors turn to when gathering information; time spent online is comparable to that spent watching TV—an average of 15.8 hours a week online vs. Read more…

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