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How to Grab Your Share of the Back-to-School Shopping Dollar
Getting Advanced, Home Page Blog, internet marketing
How to Grab Your Share of the Back-to-School Shopping Dollar
21 July 2013

Schoolkids all over America are sleeping late, heading to the beach and enjoying their summer. Meanwhile, their parents are already thinking about back-to-school shopping—and smart retailers are, too. July kicks off the back-to-school shopping season, which is the second-biggest shopping season of the year. Read more…

Web.com Small Business Tip of the Day: Kick Your Tech Up a Notch
Home Page Blog, internet marketing, On Your Way

When it comes to slashing costs, small businesses know technology is not the place to cut back. According to AT&T’s Accelerate Your Business Broadband Poll, 63 percent of small businesses with 11 to 20 employees plan to upgrade their broadband technology this year in order to increase productivity. Other small business tech priorities include increasing Internet speed (39 percent), increasing their use of social media to find new customers (47 percent), and doing more digital marketing (39 percent). Read more…

Web.com Small Business Tip of the Day: The Wealthy Don’t Leave Home Without It
eCommerce, Getting Advanced, Home Page Blog

Even if they have personal shoppers on Rodeo Dr. in Beverly Hills or Fifth Avenue in New York City, wealthy consumers are likely to own a smartphone or tablet, and to consider these devices are important shopping tool. In a recent Luxury Institute survey, more than eight in 10 U.S. Internet users ages 21 and older with gross incomes above $150,000 owned a smartphone, while 56 percent reported owning a tablet. Read more…

Web.com Small Business Tip of the Day: What Comes First: The App or the Mobile Website?
eCommerce, Getting Advanced, Home Page Blog

If you’re worried you haven’t made the time to create your own app for your business and you feel like you’re missing out on sales, don’t stress about it. New research shows that while apps support a brand’s strategy, only 27 percent of consumers claim to commonly download an app when prompted to do so online. Customers are far more likely to use mobile-friendly websites for brand interactions than to download a brand app. Read more…

Web.com Small Business Tip of the Day: The State of Desktop Ad Spending
Getting Advanced, Home Page Blog, internet marketing

Are you deciding where to spend your digital ad budget? U.S. digital ad spending will reach $41. 9 billion this year, up 14 percent over 2012, according to eMarketer. However, while mobile advertising is growing by leaps and bounds, spending on desktop ad formats has slowed faster than expected—so fast that experts wonder whether spending on desktop formats like search and banners has slowed for good.Desktop spending is projected to drop from an expected $35.39 billion in 2014 to $32. Read more…

Web.com Small Business Tip of the Day: Are You in Trouble With Google?
Home Page Blog, internet marketing, On Your Way

They don’t call, they don’t write…have you done something to offend the biggest search engine company in the world? If you’re still trying to get Google to move you up in its search rankings to no avail maybe your website isn’t up to their standards. If your site isn’t mobile-friendly or if you have long load times, blank screens and customer complaints, Google will demote you, but you can fix it. Two areas to fix are faulty redirects and mobile-only errors, which are usually blank screens. Read more…

Web.com Small Business Tip of the Day: Who’s Getting Mobile Ad Revenues?
Home Page Blog, internet marketing, On Your Way

You know you should be spending some of your marketing budget on mobile ads, but what platform? The top two may not be unexpected: In 2013 Google mobile revenues will be up 92. 1 percent to $8. 85 billion, while Facebook’s mobile revenue is expected to increase by more than 333 percent to just over $2 billion.Twitter’s mobile ad revenue is also expected to increase this year to about 3.6 percent of total ad revenue in the U.S. For more on Google mobile ads, check Google’s Think Insights for help. Read more…

What Are Consumers Spending on This Summer—and How Can You Get Your Share?
Home Page Blog, Marketing/Branding, On Your Way
What Are Consumers Spending on This Summer—and How Can You Get Your Share?
13 June 2013

What will consumers be spending money this summer? Travel tickets and hotel rooms, according to a new study from Burst Media that found more than half (53. 7 percent) of U.S. adults plan to take a vacation this summer. Planning ahead, more than half (51.1 percent) of those who say they’ll vacation have already started making arrangements such as buying tickets and booking hotels. Read more…

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