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It’s Difficult: 4 Lessons Learned From Co-founding with a Friend
Women In Business
It's Difficult: 4 Lessons Learned From Co-founding with a Friend
22 December 2009

Recently, I’ve had to face some tough decisions as a founder for a new company that I am nurturning, Just Kite It. Beyond the day-to-day hustle of ensuring that action items are followed-through and executed on efficiently, networking and making connections that will help grow the company, keeping your team motivated and focused, there are those days when tough decisions need to be made in order to keep the upward momentum of the startup. Decisions that at times may result in hurting a friendship that you truly value. Read more…

Pros and Cons: When to Outsource Your PPC Marketing
Deborah Ager,Resources
Pros and Cons: When to Outsource Your PPC Marketing
19 November 2009

At a certain point, every business owner using search marketing will need to decide if their PPC (pay per click) marketing program is bringing in enough revenue to justify the use of an agency. So far, I’ve never come across an agency that doesn’t require a minimum spend. If you aren’t spending $10,000 a month, then most agencies won’t accept you as a client. Read more…

On Clients and Marketable Nuggets, an Entrepreneur Asks: What is Grok?
Entrepreneurship, Jessica Valenzuela, Mavin Digital
On Clients and Marketable Nuggets, an Entrepreneur Asks: What is Grok?
5 October 2009

A techi geek word, to grok is a coinage of science-fiction writer R.A. Heinlein, meaning to understand something thoroughly by having empathy with it. Urban Dictionary also defines it as “to drink” (I’m definitely not referring to that meaning of grok in this post!). Empathy is a willingness to learn, unflawed by accusation or judgment. Read more…

From a ‘Lone Ranger Entrepreneur’: a Story on Scalable Product, Great Teams, and Next Level Growth
Entrepreneurship, Jessica Valenzuela, Women In Business
From a 'Lone Ranger Entrepreneur': a Story on Scalable Product, Great Teams, and Next Level Growth
11 September 2009

Earlier on Women Grow Business, I shared my vision on why and how I started Mavin Digital, Inc. over a year ago. And with our growing client base and service offerings I’m taking the company to the next level. Read more…

From Advisory Boards to Equity Partners: the Plan to Grow My Business
Entrepreneurship, Jessica Valenzuela, Leadership
From Advisory Boards to Equity Partners:  the Plan to Grow My Business
24 June 2009

When I first started Mavin Digital, Inc. in October 2007 (sounds like it has been ages ago!) the question I want answered was “can I do this?” Go solo while creating a virtual company that can serve as a source for interactive advertising agencies, startups and brands that are budget conscious. The passion that fueled my desire was the opportunity to effect change in the product development and advertising workflow process for web properties and/or products. Read more…

Set Your Business Apart: The Power of Brand Differentiation
Entrepreneurship, Jessica Valenzuela, Marketing and PR
Set Your Business Apart:  The Power of Brand Differentiation
7 May 2009

Guest contributor Jessica Valenzuela is the founder and principal of MavinDigital, a 360 degree digital product and marketing company. She is closely associated with Springboard Enterprises and Astia, two exciting organizations that mentor, incubate, and invest in high-growth, women-led companies. Also collaborating regularly with Columbia Univeristy’s Women’s Entrepreneur Network, Jessica can be reached through her blog Mashup and also on Twitter (http://twitter. Read more…

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