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Small Business Silos: the Chief Troublemaker Asks ‘Does Your Corporate Underground Match Your Company’s Size and Needs?’
Joanna Pineda,Leadership
Small Business Silos: the Chief Troublemaker Asks 'Does Your Corporate Underground Match Your Company’s Size and Needs?'
18 August 2009

I was working with a prospect recently and lamenting to my team that the organization felt like a bunch of stovepipes, with the VPs competing for resources and influence. The company had gone through a fairly large downsizing recently. The corporate culture was one I was more likely to find in a much larger organization because the culture had not adjusted to the new realities of the smaller organization! Ick. Read more…

The Chief Troublemaker: Measuring ROI on Social Media Initiatives
Joanna Pineda, Resources, social media
The Chief Troublemaker: Measuring ROI on Social Media Initiatives
4 August 2009

I met with a group of CEOs recently at a morning event and social media came up in conversation. More than several members of the group wondered if a social media strategy is worth the effort. This is a topic that comes up a lot at Matrix Group. Read more…

Hot, Hot, Hot: The Chief Troublemaker on Cloud Computing and How It Levels the Odds for Small Business
Joanna Pineda,Resources
Hot, Hot, Hot:  The Chief Troublemaker on Cloud Computing and How It Levels the Odds for Small Business
17 July 2009

Cloud computing is hot, hot, hot (image Hot Chilies by Derek Kolb, Creative Commons). Early this year, PC World predicted that cloud computing would shape up as a big trend in 2009. We all know Amazon as a giant Internet retailer, but its newest business is cloud computing; you can now buy processing power and storage from Amazon! Last year, Google launched Google App Engine, a service that lets developers write applications and host them on Google infrastructure. Read more…

Urgent and Defensible: The Chief Troublemaker on Why Bosses Resist Decisions (and how their teams can help)
Entrepreneurship, Joanna Pineda, Leadership
Urgent and Defensible: The Chief Troublemaker on Why Bosses Resist Decisions (and how their teams can help)
8 July 2009

I hear it all the time from clients and prospects. “My boss isn’t ready to make a decision and I don’t know why. ” “We are delaying our decision-making. Read more…

The Chief Troublemaker on Her Favorite Twitter Visualization Sites
Joanna Pineda, Resources, social media
The Chief Troublemaker on Her Favorite Twitter Visualization Sites
30 June 2009

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. Read more…

Chief Troublemaker Says ‘Sheesh!’: How the Stimulus Plan’s Subsidized COBRA Coverage Means Additional Burden for Small Business
Human resources for Small Business,Joanna Pineda
Chief Troublemaker Says 'Sheesh!': How the Stimulus Plan's Subsidized COBRA Coverage Means Additional Burden for Small Business
19 June 2009

Founder/CEO and self-proclaimed Chief Troublemaker of Matrix Group International Joanna Pineda is a Women Grow Business enthusiast. She is known for her visionary big-picture thinking and drive for excellence. Combining her broad liberal arts background and passion for technology, she started Matrix Group in 1999, today a leading interactive agency. Read more…

It’s a Myth That Limits Our Design Horizons: The Chief Troublemaker on the Fold and More
Joanna Pineda,Resources
It's a Myth That Limits Our Design Horizons:  The Chief Troublemaker on the Fold and More
11 June 2009

I was in a Web design review meeting the other day and the client remarked that he wanted to make sure “all the important content was above the fold. ” My initial reaction was to agree but one of the Matrix Group Front-End developers challenged this notion. The fold, he told me, no longer exists and is a myth that limits our design horizons [image Lone Oak on the Horizon by Compound Eye, Creative Commons]. Read more…

The Chief Troublemaker on Small Business: Whale Hunting Is Your Metaphor for Landing Large Accounts
Entrepreneurship, Joanna Pineda, Resources
The Chief Troublemaker on Small Business:  Whale Hunting Is Your Metaphor for Landing Large Accounts
5 June 2009

At a recent Vistage meeting, I had the pleasure of hearing Tom Searcy, author and CEO of Hunt Big Sales, a sales consulting and training company, talk about how small businesses can land big sales that will transform their companies. Tom likens the process to whale hunting, which: requires planning and skills, can’t be done by one person (it takes a village, actually), and can keep a large number of people fed (or employed) for a long time. “Nobody gets fired for picking (fill in large company name). Read more…

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