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How To Handle a PR Crisis
Communication Skills, Kellye Crane, Marketing and PR
How To Handle a PR Crisis
12 August 2010

You may think, “my business is no BP – there’s no way I would ever be caught in the midst of a PR disaster. While your crisis may not capture the attention of world leaders (we certainly hope not!), it’s a fact that small businesses can be impacted by events that attract significant negative attention. One of your employees, while running an errand for you in your company-branded car, is texting while driving and hits a school bus full of children. Read more…

“So What?” How to Make Your News Exciting
Kellye Crane, Marketing and PR, Women In Business
“So What?” How to Make Your News Exciting
21 April 2010

There is a dreaded situation that every public relations professional has experienced. Or, perhaps a business owner phones up and breathlessly notes, “I have a great story to tell – I built myself up from nothing, and I’m now highly successful. Let’s do a press release about it. Read more…

BFFs? How PR And Social Media Go Hand-in-Hand
Kellye Crane, Marketing and PR, social media
BFFs? How PR And Social Media Go Hand-in-Hand
30 March 2010

Absolutely. As defined by the Public Relations Society of America (PRSA), “it is a communications discipline that engages and informs key audiences, builds important relationships and brings vital information back into an organization for analysis and action. In fact, PR involves much more than getting press coverage, and because social media is tailor-made for communicating and engaging with your public, it’s increasingly part of the PR toolbox. Read more…

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